Concept: sandwich shop selling wraps, sandwiches, confectionary and bakery items Hodema’s involvement Elaborated the brand’s set of operating manuals including introduction, finance and control, sales and marketing, and operations manuals

Concept: coffee shop in Jeddah Hodema’s involvement Developed the concept of a coffee shop in Jeddah with the aim to develop it into a chain operating in Lebanon and the region Elaborated the business plan and financial projections Assisted in the coffee shop’s implementation phase

Concept: steakhouse in Jeddah Hodema’s involvement Performed a general assessment on “Countryside” in Jeddah covering the premises, concept, operations, menu engineering, branding, communication and marketing, and strategic vision Analyzed the competition

Concept: Turkish restaurant in Jeddah Hodema’s involvement Performed a general assessment on “Khayal” in Jeddah covering the premises, concept, operations, menu engineering, branding, communication and marketing, and strategic vision Analyzed the competition

Concept: chocolate house in Jeddah Hodema’s involvement Assessed “Criollo Café” in Jeddah prior to its expansion in KSA Elaborated the brand’s set of operating and training manuals

Concept: Food & Beverage Confectionary and Retail Hodema’s involvement Performed a study in Jeddah, Mecca, Medina and Riyadh on the dates confectionary retail market Analyzed the current market supply and potential evolution Analyzed and compared the major dates confectionary retail shops Identified investment opportunities in this segment in the kingdom

Concept: crêperie Hodema’s involvement Performed a general assessment on “Moonmilk” in Jeddah covering the premises, concept, operations, menu engineering, branding, communication and marketing, and strategic vision Analyzed the competition

Concept: casual eatery Hodema’s involvement Performed a general assessment on the outlet including the company’s strategy, the concept, the premises, the operations, the marketing and the financials Carried out numerous spot checks and conducted individual interviews with the company’s management and personnel to gain insight into every aspect of the business Developed concrete and hands-on recommendations for the short, mid and long term ranges Presented the findings and recommendations to the board of directors Conducted several follow-up meetings with the outlet’s management Performed a market study in Dubai, Jeddah and Riyadh to further expand Toasted in these cities Carried out a comparative analysis of the brand’s main competitors

Concept: oriental coffee shop in Jeddah Hodema’s involvement: Assessed the operations of Deera Café in Jeddah Develop the brand’s set of operating manuals with the aim of franchising the brand

Concept: Japanese restaurant Seating capacity: 80 Hodema’s involvement Assessed the flagship outlet including the premises, operations, concept, communications, branding and marketing strategy, financials, and strategic vision Elaborated the brand’s set of operating manuals (operations, human resources, sales & marketing, finance & control) Assisted in the development of the brand’s IT, architecture, interior design, branding and corporate identity, and legal affairs manuals

Concept: Submarine sandwich chain Hodema’s involvement Assessed the Subway franchise company in Saudi Arabia Performed a market study of the fast-food industry in Saudi Arabia Performed a business valuation for the company in Saudi Arabia Provided strategic recommendations for improvement

Concept: Pan Asian restaurant Seating capacity: around 110 Hodema’s involvement Developed the restaurant’s concept Assisted in the creation of the outlet’s interior design and corporate identity Assisted in the selection of the Executive chef Elaborated the outlet’s menu