Concept: Lebanese café Hodema’s involvement Assisted “Em Sherif Café” in launching its franchise outlet in Riyadh Reviewed its business plan and financial projections Analyzed its competitors in the market Assisted the franchisee in the recruitment process for the key positions

Concept: Food and Beverage projects in KSA Hodema’s involvement Performed a market study of the Food and Beverage industry in Jeddah, Riyadh and Al Khobar-Dammam Analyzed in the Food and Beverage areas in Jeddah, Riyadh and Al Khobar-Dammam Studied the Food and Beverage franchising markets in Jeddah, Riyadh and Al Khobar-Dammam Analyzed the competition in terms of Indian, seafood and Levantine cuisines Evaluated the Indian, seafood and Levantine concepts viability on the Jeddah, Riyadh and Al Khobar-Dammam markets

Concept: flagship Food and Beverage outlet in Riyadh Hodema’s involvement Performed a market study of the Food and Beverage industry in Riyadh with a focus on low to mid-end concepts and steak houses Assessed the project’s location Developed a concept for a flagship Food and Beverage outlet in Riyadh Elaborated the project’s business plan and financial projections Assisted in the project’s development

Concept: cuisine flagship sandwich concept in Riyadh Hodema’s involvement Developed a concept for a flagship sandwich outlet in Riyadh Elaborated the project’s business plan and financial projections

Concept: mid-end home grown Food and Beverage flagship concept in Jeddah offering modernized Saudi cuisine with fresh, organic and healthy items Hodema’s involvement Performed an overview of the Food and Beverage market in Jeddah with a focus on Saudi cuisine Developed the concept for a Food and Beverage flagship outlet in Jeddah Elaborated the project’s feasibility study Assisted in the project’s implementation phase

Concept: Food and Beverage outlet in Alturki Business Park in Al-Khobar Hodema’s involvement Performed an overview of the Food and Beverage market in Al-Khobar/Al-Dammam Assessed the project’s location Developed the concept for a Food and Beverage outlet in Al-Khobar Elaborated the project’s business plan and financial projections Assisted in the implementation phase

Concept: all-day breakfast café-restaurant in Al Khobar Hodema’s involvement Studied the Food and Beverage market in the cities of Al Khobar and Al Dammam Developed the concept for a mid to high-end all-day breakfast café-restaurant Elaborated the project’s financial study

Concept: all-day restaurant serving traditional Lebanese cuisine Hodema’s involvement Assessed “Shababik” Provided the owners with recommendations prior to expanding the brand outside Jeddah Set up “Shababik” franchise department Elaborated the brand’s strategic expansion plan outside Jeddah Dveloped a financial study of a typical outlet performance Elaborated the franchise manuals for the brand

Concept: Food and Beverage projects in Riyadh Hodema’s involvement Performed a market study of the Food and Beverage industry in Riyadh Studied the Food and Beverage franchising market in Riyadh Analyzed the competition Identified the ideal investment opportunities in the Food and Beverage market segments in Riyadh Provided a set of recommendations for investing in the Food and Beverage industry in Riyadh

Concept: Middle Eastern Food and Beverage concept on the 7th and 8th floor at Mercure hotel in Riyadh offering shisha, tapas and bites Hodema’s involvement Assessed the project’s location Developed the concept for a Food and Beverage outlet in Mercure Hotel

Concept: flagship Quick Service Restaurant in Jeddah offering chicken-based items namely shish taouk, chicken shawarma, mashawi Hodema’s involvement Performed an overview of the Food and Beverage market in Jeddah with a focus on chicken concepts Developed the concept for a Quick Service Restaurant flagship outlet in Jeddah Elaborated the project’s business plan and financial projections Developed the strategic plan and geographical expansion in KSA

Concept: coffee shop with 10 outlets in Eastern Province and Riyadh Hodema’s involvement Analyzed the competition Elaborated a business plan including a new pricing strategy