Syndicate’s corporate structure

Concept: Syndicate of owners of restaurants, cafés, nightclubs & pastries in Lebanon Hodema’s involvement: Assisted in the set-up of the syndicate’s corporate structure Developed its organization chart Elaborated the board’s manifesto

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Green Falafel

Concept: falafel joint in Jal El Dib Hodema’s involvement Defined the concept of “Green Falafel” for an all-day dine-in with self service Reviewed the operational flow Elaborated “Green Falafel” set of manuals Followed up on manuals outsourced to third parties

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Fattal cafeteria

Concept: Corporate cafeteria catering to employees and public Hodema’s involvement Developed the concept for the corporate cafeteria Followed up on the architecture and interior design Assisted in the implementation of the corporate cafeteria’s kitchen Searched for a catering operator

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La Parrilla

Concept: grill house Hodema’s involvement: Create the brand’s set of franchise and training manuals in order to export the concept outside Lebanon

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Juice Up

Concept: juice bar in Sodeco Hodema’s involvement: Assessed “Juice Up” Elaborated the brand’s operating and training manuals Planned its franchise strategy

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Semsom

Concept: restaurant offering modernized Lebanese cuisine Hodema’s involvement Assisted in the menu update for Semsom’s existing and upcoming outlets Assisted in the menu engineering for Semsom’s existing and upcoming outlets Analyzed the competition in each city where Semsom is present Performed a customer mapping for Semsom outlet in each city Acted as exclusive representative for “Semsom” with potential franchisees in the MENA region Provided strategic consulting for “Semsom” in KSA and Kuwait

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Tawlet

Concept: farmer’s kitchen Hodema’s involvement: Developed the training manuals of “Tawlet” Assisted in the brand’s expansion in Lebanon

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365 Restaurant

Concept: restaurant serving international cuisine in Dbayeh Hodema’s involvement Performed a general assessment on “365 Restaurant” covering the premises, operations, concept, branding and marketing strategy, financial performances, strategic vision as well as the legal structure Provided a set of recommendations for improvement

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The Cupcakery

Concept: cupcake shop in Hamra Hodema’s involvement Performed a general assessment on its operations prior to franchising the brand Set up the brand’s franchising department Planned its strategic development and geographical distribution Elaborated the brand’s set of operating manuals

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Em Sherif Café

Concept: Lebanese café Hodema’s involvement Set up “Em Sherif Café“ franchising department Developed the strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance Elaborated “Em Sherif Café” set of franchise and training manuals

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The Sage Parlour

Concept: All-day Food and Beverage project Hodema’s involvement: Developed the concept of an all-day Food and Beverage project in Mar Mikhael Elaborated the project’s feasibility study Assisted the client in the project’s development phase

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Tavolina

Concept: pizzeria in Mar Mikhael Hodema’s involvement: Assisted the client in the development of Tavolina restaurant Provided ongoing strategic support prior to the outlet’s opening Elaborated the brand’s set of operating manuals Acted as exclusive representative of “Tavolina” with potential franchisees outside Lebanon Performed a feasibility for “Tavolina” outlet in Batroun Performed a feasibility for “Tavolia” outlet in ABC Verdun

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