The Backburner

Concept: Specialty coffee shop Hodema’s involvement Assessed “The Backburner” in Beirut Set up “The Backburner” franchising department Developed the strategic expansion plan and geographical distribution of “The Backburner” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “The Backburner” Elaborated “The Backburner” set of franchise and training manuals