Niche

Concept: Retail shop in Barbir selling perfume essences Hodema’s involvement Analyzed the competition Developed the concept for “Niche” flagship retail outlet in Beirut Elaborated the project’s feasibility study Assisted in the project’s implementation Set up “Niche” expansion strategy Developed the brand’s strategic expansion and geographical distribution inside Lebanon Performed a financial analysis based on “Niche” expansion plan Elaboration of “Niche” franchise and training manuals