Meat The Fish

Concept: Gourmet butcher, fishmonger and restaurant Hodema’s involvement Assessed “Meat the Fish” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision Set up “Meat the Fish” franchising department Developed  the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Meat the Fish” Elaborated “Meat the Fish” set of franchise manuals Elaborated “Meat the Fish” Front of the House (FOH) and Back of the House (BOH) training manuals