- Concept: Urban park
- Hodema’s involvement
- Assessed the brand’s premises, operations, concept, communication, branding & marketing strategy, financials and strategic vision
- Created “Flyp Urban Park” franchising department
- Elaborated the brand’s strategic development and geographical planning inside and outside Lebanon
- Elaborated the financial analysis of the projected franchising income
- Developed “Flyp Urban Park” set of franchise manuals
- Created the Front of the House (FOH) and Back of the House (BOH) training manuals
