Concept: commercial center Hodema’s involvement: Assessed the location and surroundings of ABC mall in Verdun Assessed ABC Verdun Food & Beverage layouts in terms of space allocation, number of outlets, Back of the House and Front of the House areas, and circulation flow Advised the team on its Food and Beverage strategy Defined the mall’s optimal Food and Beverage portfolio mix and type of food in the mall and inside the department store
Concept: restaurant offering modernized Lebanese cuisine Hodema’s involvement Assisted in the menu update for Semsom’s existing and upcoming outlets Assisted in the menu engineering for Semsom’s existing and upcoming outlets Analyzed the competition in each city where Semsom is present Performed a customer mapping for Semsom outlet in each city Acted as exclusive representative for “Semsom” with potential franchisees in the MENA region Provided strategic consulting for “Semsom” in KSA and Kuwait
Concept: mixed-use project in Khaldeh Hodema’s involvement: Studied the beach resort market supply in Lebanon Created the concept Elaborated the business plan for La Siesta Identified potential operators to manage the property Elaborated the project’s summary fact sheet Acted as the owner representative with selected international hotel operators
Concept: mixed-use project in Mar Takla Hodema’s involvement: Performed an overview of the furnished apartments market in Greater Beirut Created the concept of a mixed-use project including a furnished apartments building consisting of three floors Elaborated a business plan and financial projections for the project
Concept: Mixed-use project Surface: 390,000 square meters Hodema’s involvement Performed an overview of the Food and Beverage clusters, shopping malls, retail shops and other commercial activities market from Nahr El Kalb to Faytroun Assessed the project’s location Developed a concept for of the mixed-use project including a Food and Beverage cluster, a leisure center, residential and office buildings Carriout out a preliminary feasibility study for each concept direction of the project
Concept: Retail outlet Hodema’s involvement: Assisted “Izzat Daouk & Sons” in the creation process of “Hair Lounge”, a sub-brand developed exclusively for commercial centers inside and outside Lebanon Assessed “Izzat Daouk & Sons” outlets in Hamra and Corniche El Mazraa Provided recommendations prior to developing the brand’s concept
Concept: pastry and confectionary catering kitchen Hodema’s involvement Analyzed the competition in the pastry industry Developed the concept for a pastry and confectionary catering kitchen Elaborated the project’s feasibility study Coordinated the project’s architecture, interior, graphic and kitchen designs
Concept: mixed-use project Hodema’s involvement Assessed the commercial space layouts and location of M1 Building, a mixed-use project including commercial spaces and offices located in Omar Daouk Street in Beirut Central District in order to define its concept positioning and target clientele Developed the retail strategy of the commercial space Advised on the tenant mix, the type of brands to be selected and the optimal rental prices
Concept: mixed-use project Hodema’s involvement Conducted a market study with a focus on day beaches, beach resorts and beach compounds Identified and analyzed the beach projects on the Lebanese coast Assessed the project’s location Developed several concept directions for five plots of lands totaling a surface of over 100,000 sqm by the sea in Rmeileh Elaborated the business plan and financial projections for each concept
Concept: bakery, catering and restaurant Hodema’s involvement Performed a general assessment on the operations and concept’s components including the bakery, the catering and the restaurant Provided a set of recommendations to improve the operations
Concept: restaurant serving international cuisine in Dbayeh Hodema’s involvement Performed a general assessment on “365 Restaurant” covering the premises, operations, concept, branding and marketing strategy, financial performances, strategic vision as well as the legal structure Provided a set of recommendations for improvement
