Concept: nursery with 3 branches in Lebanon Hodema’s involvement: Assessed the brand Provided support in the set-up of their franchising department Elaborated “Innocent Minds” set of franchise and training manuals Developing the brand’s strategic expansion plan outside Lebanon Elaborated the financial analysis of the projected franchising income
Concept: Retail outlet selling products ranging from home and kitchen wear, to posters, wallpaper and accessories Hodema’s involvement Assessed “Rana Salam Design Shop” Developed a concept for the retail outlet in Beirut Elaborated a business plan and financial projections for the project
Concept: Quick Service Restaurant (QSR) chain project in Lebanon offering mainly sandwiches based on Lebanese French fries Hodema’s involvement Analyzed the competition Developed the concept for a QSR flagship project in Beirut Elaborated the project’s business plan and financial projections Assisted in the project’s implementation phase
Concept: central kitchen Hodema’s involvement Performed an overview of the mountain mixed-use projects in Lebanon Assisted the client in developing the concept of “Bkerzay” Village by creating the facilities programming of the entire venue in terms of units’ size, price, positioning, space allocations, etc. Elaborated a business plan and financial projections for the project that were compiled into a bank file for a green loan request
Concept: coffee brand Hodema’s involvement: Assessed the concept, communication, branding & marketing, and strategic vision of a coffee brand Conducted a market analysis of the HORECA coffee industry including competitors’ benchmarks Elaborated a financial study for the project’s viability
Concept: Lebanese restaurant Hodema’s involvement: Set the brand’s expansion plan inside and outside Lebanon Developed the franchise brochure Worked with the client on the brand’s franchise commercial terms Provided guidelines for the development of the Head of terms and franchise agreement Elaborated a feasibility study for a central kitchen and several outlets
Concept: Food and Beverage retail outlet Hodema’s involvement: Assessed MedMart stores Developed the concept of a flagship Food and Beverage retail outlet that will operate inside Medco gas stations in Lebanon Elaborated a feasibility study for the project
Concept: mixed-use project in Dbayeh consisting of 16 commercial outlets, 49 units of 4 star furnished serviced apartments, 11 offices and a rooftop outlet Hodema’s involvement Performed an overview of the furnished serviced apartments market in Coastal Metn Developed the concept for a furnished serviced apartments project in Dbayeh Elaborated the project’s business plan and financial projections
Concept: corporate cafeterias Hodema’s involvement: assessed the preliminary project and layouts Developed a concept for the bank’s cafeteria Assisted the owners during the outlet’s implementation phase Conducted mystery site visits to Bank Audi cafeterias located in Plaza, Palladium, and M1 buildings in Beirut to monitor their food consistency, quality, and the hygiene of their cafeteria premises Conducted visits to the central kitchens of the caterers in charge of each cafeteria
Concept: high-end chocolate shop in Beirut Hodema’s involvement: Assessed “Muse” Assisted in the brand’s franchise department set-up Elaborated the franchise brochure Developed the brand’s strategic expansion plan in the GCC Presented a financial analysis of a typical store performance
Concept: healthy and organic food store Hodema’s involvement Set up “La Vie Claire” franchising department Developed the brand’s strategic plan and geographical expansion in KSA and Lebanon Elaborated the financial analysis of the projected franchising income based on a typical outlet performance
