Concept: concept store selling high street women clothing, men clothing and sportswear Hodema’s involvement Performed a competition analysis of the high street women clothing retail, and men clothing retail in ABC Ashrafieh, and unisex sportswear in Downtown Identified the brands’ number and type of categories Analyzed the brands’ pricing and positioning

Concept: “Bagatelle” and “Play” Food and Beverage brands, and “Chiringuito” beach club Hodema’s involvement Elaborated the business plan and financial projections for “Bagatelle”, “Play” and “Chiringuito” Prepared the loan bank file Prepared the investor’s file

Concept: “Forty Four” commercial area spread over 8,000 sqm in Sin El Fil Hodema’s involvement: Assisted in defining the pricing strategy of “Forty Four” commercial area Analyzed the benchmarks on rental/sales prices in the neighborhood catchment area in terms of retail, Food and Beverage and offices Provided a set of recommendations

Concept: beach club Hodema’s involvement: Performed a general assessment on the Sporting Club Food and Beverage components Studied the franchise potential of their beach and restaurant facilities

Concept: Outdoor lounge bar Hodema’s involvement Set up “Spine” franchising department Developed the strategic expansion plan and geographical distribution of “Spine” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Spine” Elaborated “Spine” set of franchise and training manuals

Concept: mixed-use project spread over a plot of land of around 40,000 sqm in Jbeil consisting of Food and Beverage, retail and leisure clusters, as well as a logistics center Hodema’s involvement Performed a market study of the mixed-use projects from Jounieh to Tripoli Assessed the project’s location Developed the concept for a mixed-use project in Jbeil Elaborated a flash feasibility study for each concept direction Elaborated a business plan and financial projections for the selected concept

Concept: beauty salon and spa for men and women offering grooming services (nails, hair, make-up), facial treatments and massage, Turkish Hammam, a concept store selling designers’ items, and a coffee shop corner Hodema’s involvement Conducted a market study of the beauty salons and spa in Beirut Assessed the project’s location Developed the concept for a flagship beauty salon and spa project in Beirut Elaborated the project’s feasibility study

Concept: brewery and restaurant in Batroun Hodema’s involvement: Assessed the restaurant concept Created the brand’s human resources, operations and training manuals

Concept: Mexican restaurant Hodema’s involvement: Analyzed the Mexican cuisine restaurant supply in Beirut Assessed the location selected by the clients Developed the concept of a Mexican restaurant in Gemmayzeh Elaborated a feasibility study for the project Assisted the clients in the implementation phase

Concept: Catering company offering institutional catering services Hodema’s involvement Elaborated a financial feasibility for “Food & Design” social catering

Concept: online ready meal concept with a Central Production Unit in Metn area offering 15 to 20 daily platters using modified atmosphere packaging with no additives Hodema’s involvement Analyzed the competition Developed the concept for a Food retail project in Metn Elaborated the project’s financial projections

Concept: central kitchen Hodema’s involvement Developed the concept for a central kitchen in Beirut preparing high-end baked and pastry goods, along with a boutique catering with an on-site dine-in area Elaborated a feasibility study for the project