Concept: bakery coffee shop Hodema’s involvement Developed the concept for a bakery coffee shop offering cakes, sweets, specialty coffee and tea Elaborated the project’s feasibility study Assisted in the project’s implementation phase

Concept: Convenient store in Ain Mreisseh Hodema’s involvement Assessed “Urban Market” in Beirut Performed a flash market study of the Fast Moving Consumer Goods (FMCG) retail industry from Bir Hassan to Hamra Assessed the project’s location Elaborated a feasibility study for “Urban Market” project

Concept: bakery Hodema’s involvement Set up “Snoubar” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Snoubar” Elaborated “Snoubar” set of franchise manuals Elaborated “Snoubar” Front of the House (FOH) and Back of the House (BOH) training manuals Acted as exclusive representative of “Snoubar”with potential franchisees outside Lebanon

Concept: café restaurant in Tripoli Hodema’s involvement Assessed “Rassif Café” in Tripoli Set up “Rassif Café” franchising department Developed the brand’s strategic expansion plan and geographical distribution inside and outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Rassif Café” Elaborated “Rassif Café” set of franchise manuals Elaborated “Rassif Café” Front of the House (FOH) and Back of the House (BOH) training manuals Implemented the brand’s Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: Luxurious mountain resort and wellness spa in Hammana consisting of 41 regular and 8 VIP bungalows, four Food and Beverage venues, a 500 sqm wellness spa, a yoga dojo, leisure activities, corporate facilities, playroom for teens and adults including board games and pool tables, retail shops, and an outdoor area for events and concerts Surface: 100,000 sqm Hodema’s involvement Provided ongoing strategic support on the investment structure, management and operation approach, marketing plan, pricing structure, positioning strategy, master plans and kitchen equipment, among others Coordinated corporate identity Assisted in the Food and Beverage menu engineering Assisted in the recruitment of the outlet’s management team Identified and shortlisted potential third parties for the Food and Beverage, spa, and leisure components Elaborated the project’s feasibility study

Concept: chicken-based concept, and pizza and burger concept Hodema’s involvement Assessed “5 Chicks” and “P’s & B’s” in Beirut Created both brands’ franchising departments Developed the strategic expansion plan and geographical distribution of both brands inside and outside Lebanon Performed a financial analysis for both brands Elaborated “5 Chicks” and “P’s & B’s” set of franchise and training manuals

Concept: Restaurant, coffee shop and lounge bar in Hammana Hodema’s involvement Assessed the project’s location Developed the concept for a Food and Beverage outlet in Hammana Elaborated the project’s feasibility study Assisted in the project’s implementation phase Assisted in the recruitment of the outlet’s management team

Concept: mixed-use project Hodema’s involvement Performed a market study of the luxurious furnished serviced apartments and spas’ industries in Beirut Assessed the project’s location Developed a concept for “Marfaa 143” mixed-use project in Beirut Central District Elaborated a flash feasibility study for three concept directions at “Marfaa 143” mixed-use project Elaborated a feasibility study for the selected concept

Concept: 3 star hotel in Zahle spread over a plot of land of 3,000 sqm and consisting of 23 units and two restaurants Hodema’s involvement Performed a competition analysis of selected hotels and restaurants Elaborated a financial feasibility of “Monte Alberto” hotel Assisted the client in the elaboration of a loan bank file

Concept: Restaurant offering Lebanese fusion cuisine Hodema’s involvement Assessed “Amar” in Antelias and Harissa Set up “Amar” franchising department Developed the strategic expansion plan and geographical distribution of “Amar” inside and outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Amar” Elaborated “Amar” set of franchise manuals

Concept: Lebanese restaurant Hodema’s involvement Assessed “Maryool” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision Set up “Maryool” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Maryool” Elaborated “Maryool” set of franchise manuals Elaborated “Maryool” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: Specialty coffee shop Hodema’s involvement Assessed “The Backburner” in Beirut Set up “The Backburner” franchising department Developed the strategic expansion plan and geographical distribution of “The Backburner” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “The Backburner” Elaborated “The Backburner” set of franchise and training manuals