Concept: Egyptian “upgraded” street food concept in Cairo Hodema’s involvement Reviewed and assessed “Zooba” Provided the clients with a set of recommendations prior to franchising the brand outside Egypt Provided the owners with the franchise support needed Created “Zooba” set of operating manuals

Concept: Japanese restaurant in Cairo Hodema’s involvement Assessed “Sachi” restaurant in Cairo Provided a set of recommendations Elaborated the brand’s set of operating manuals

Concept: Beach concept Hodema’s involvement Elaborated a business plan and financial projections for “Kiki’s” beach project Set up the project’s operation in terms of human resources strategy, organization chart and job descriptions

Mince Concept: burger joint in Cairo Hodema’s involvement Assessed “Mince” prior to expanding the brand inside and outside Egypt Elaborated its set of franchise manuals

Concept: Japanese restaurant with 14 outlets in Egypt Hodema’s involvement Assessed “Mori Sushi” prior to expanding the brand outside the country Elaborated its set of franchise manuals Developed the brand’s expansion strategy

Concept: Lebanese bistro in Cairo Hodema’s involvement Assessed “Tamara” prior to franchising the brand Elaborated “Tamara” set of franchise manuals Planned its strategic development inside and outside Egypt

Concept: four-star hotel in Brazzaville Hodema’s involvement Performed an overview of the hotel market in Brazzaville-Congo for investors wishing to develop a fourstar hotel concept in the city Assessed the hotel’s potential location and its surroundings Perform an operator/label search for the property Elaborated a business plan and financial projections taking into consideration the local construction costs, customs regulations and design specifications Coordinated with the architects, interior designer and brand builder selected for the project Assisted in the recruitment of the management team

Concept: contemporary Japanese fusion cuisine restaurant Hodema’s involvement Set up the brand’s franchising department Elaborated the operating manuals of Maki

Concept: Fish restaurant in Djibouti Hodema’s involvement Assessed the outlet’s operations Presented various recommendations for improvement Developed the brand’s set of operating manuals Assisted in the elaboration of the branding and architecture manuals