For the third consecutive year, Hodema participated to the 7th annual Arabian Hotel Investment Conference (AHIC) as Gold sponsor. AHIC 2011 took place from April 30 to May 2, 2011 at Dubai’s Madinat Conference Centre. As member of AHIC advisory board, Hodema helped in shaping the conference’s themes and seminars’ content. Karim el Asmar, Hodema’s Founding Partner, moderated a panel session entitled “Regional Leader: A Focus on MENA’s Emerging Markets”, which gathered Mr. Neil George, Vice President Acquisitions & Development of Starwood Hotels & Resorts Worldwide, Mr. Guy Crawford, Chief Executive Officer of Jumeirah Group, Mr. Selim el Zyr, President & CEO of Rotana, and Hawazen Esber, Chief Executive Officer of Bena Properties. The main focus of AHIC 2011 was to bring international hotel and regional industry experts together to debate the changing sector landscape, and to help identify intelligent and targeted investment opportunities. In 2011, AHIC brought together over 500 senior executives from over 30 countries.