Cali Burger

• Concept: Burger joint with one outlet Broumana and a seasonal outlet at Las Salinas in Anfeh
• Hodema’s involvement
  • Set up “Cali Burger” franchising department
  • Elaborated a strategic development and geographical planning of “Cali Burger” inside and outside Lebanon
  • Conducted a financial analysis based on a typical outlet performance
  • Created “Cali Burger” franchise and training manuals