Noura

Concept: Pastry shop and catering Hodema’s involvement Set up “Noura” franchising department Elaborated a strategic expansion strategy and geographical distribution for “Noura” outside Lebanon Elaborated “Noura” set of franchise and training manuals Performed a market study of the pastry and chocolate retail and coffee shops with pastry/bakery/chocolate offering in Cairo, Dubai, Riyadh, Paris and London Developed the concept for “Noura” flagship Food and Beverage outlet