5 Chicks and P’s & B’s

Concept: chicken-based concept, and pizza and burger concept Hodema’s involvement Assessed “5 Chicks” and “P’s & B’s” in Beirut Created both brands’ franchising departments Developed the strategic expansion plan and geographical distribution of both brands inside and outside Lebanon Performed a financial analysis for both brands Elaborated “5 Chicks” and “P’s & B’s” set of franchise and training manuals