L’Atelier Art Lounge

Concept: art lounge and café with an exhibition area,  retail corner, kids’ birthday area, art classes and workshops hodema’s involvement Created a franchise department and elaborated the set of operating and franchise manuals Assisted and followed up on manuals outsourced to third parties Prepared the project’s strategic development and geographical planning Conducted a financial analysis of the projected franchising income Acted as the brand’s exclusive representative with potential franchisees in Saudi Arabia, Kuwait, Syria, UAE, Jordan and Lebanon