- Concept: crêpe and bakery concept
- Hodema’s involvement
- Evaluated “Tonino” franchisability
- Set up “Tonino” franchising department
- Developed the strategic expansion plan and geographical distribution of “Tonino” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Tonino”
- Elaborated “Tonino” set of franchise and training manuals
