Concept: restaurant with two outlets in Dubai offering authentic falafel, foul, fatteh, chicken liver, ferri eggs, small sliders (falafel, sawdet djej, shawarma chicken, shawarma meat, beid ferri), as well as shawarma, in addition to producing their own kaak and bread
Hodema’s involvement
Performing a general assessment on “Falafel Al Zaeem” in Dubai
Setting up “Falafel Al Zaeem” franchising department
Developing the strategic expansion plan and geographical distribution of “Falafel Al Zaeem” inside and outside UAE
Elaborating a financial analysis of the projected franchising income based on a typical outlet performance for “Falafel Al Zaeem”
Elaborating “Falafel Al Zaeem” set of franchise and training manuals