- Concept: sandwich outlet in Jeddah
- Hodema’s involvement
- Assisted in the concept creation of Gourmade sandwich outlet in Jeddah
- Presented a business plan for the project’s development
- Undertaking the implementation phase
- In charge of the menu development
- Performed a market study of the Food and Beverage industry in Jeddah with a focus on sandwich concepts prior to opening Gourmade in the city