- Concept: all-day restaurant serving traditional Lebanese cuisine
- Hodema’s involvement
- Assessed “Shababik”
- Provided the owners with recommendations prior to expanding the brand outside Jeddah
- Set up “Shababik” franchise department
- Elaborated the brand’s strategic expansion plan outside Jeddah
- Dveloped a financial study of a typical outlet performance
- Elaborated the franchise manuals for the brand
