Hodema participated as Gold sponsor, speaker and moderator in the Global Restaurant Investment Forum (GRIF) which took place in March 2014 at Conrad Duabi. Hosted by Bench Events, this annual trade show gathers investors, hoteliers, Food and Beverage brands owners, franchisors, franchisees, suppliers and other key industry professionals across the region. The GRIF conference programme includes over 50 industry leaders, expert speakers and moderators who lead debates and share business knowledge on topics such as Food and Beverage openings, trends worldwide, macro-economics, latest global concepts and brands to look out for in the future.