Hodema was a Gold sponsor, speaker and moderator at the Global Restaurant Investment Forum (GRIF) which took place in April 2017 in Dubai. More than 300 industry professionals attended this event that featured a stimulating conference program debating the investments, trends, challenges and opportunities in the F&B industry. Nada Alameddine, partner at Hodema heading the Business development, moderated a panel entitled “Spotlight on the Middle East” whereby she presented the key trends emerging in the regional market along with the successful models used to drive growth from franchising to creating local concepts. She also animated a round table tackling the role of consultants, particularly in the Middle East. Toufic Akl, partner handling the Operations at Hodema, moderated the session “Demystifying restaurant development” revolving around the opportunities and challenges of the restaurants development process and the investor’s perspective on how the get the most return.