Hodema participated in the Beirut International Franchise Forum & Exhibition (Bifex) that was organized by the Lebanese Franchise Association (LFA) and Al-Iktissad Wal-Aamal, and held at Phoenicia Hotel on April 17 and 18, 2013. This edition took place in conjunction with the World Franchise Council meeting in Beirut where delegates from Franchise Associations around the world met to promote collaboration and discuss the latest trends in franchising.