Hodema participated in Beirut International Franchise Forum and Exhibition (Bifex) that was held on April 29 and 30, 2014 at Phoenicia Hotel in Beirut, Lebanon. The two-day program tackled various topics including economic diplomacy, high streets’ revival, mediation and arbitration, social media bloggers, and welcomed high-level and international speakers, ministers, ambassadors, leading legal experts, municipality leaders and officials of economic organizations.