- Concept: Upscale restaurant located at the King Khufu Center at Giza Plateau in Cairo serving traditional Egyptian cuisine
- Hodema’s involvement:
- Set up “Khufu’s” franchising department
- Developed the brand’s strategic plan and geographical expansion outside Egypt
- Elaborated the project’s financial analysis of the projected income
- Elaborated “Khufu’s” set of franchise and training manuals
