- Concept: Retail shop in Barbir selling perfume essences
- Hodema’s involvement
- Analyzed the competition
- Developed the concept for “Niche” flagship retail outlet in Beirut
- Elaborated the project’s feasibility study
- Assisted in the project’s implementation
- Set up “Niche” expansion strategy
- Developed the brand’s strategic expansion and geographical distribution inside Lebanon
- Performed a financial analysis based on “Niche” expansion plan
- Elaboration of “Niche” franchise and training manuals
