- Concept: Butchery and restaurant offering beef, chicken and lamb meat as well as burgers, sandwiches and platters.
- Hodema’s involvement
- Set up “Roast by Meat Chop” franchising department
- Developed the brand’s strategic plan and geographical expansion inside and outside Lebanon
- Elaborated a financial analysis based on a typical outlet performance
- Created “Roast by Meat Chop” set of franchise and training manuals
