- Concept: Traditional Lebanese café including a Lebanese terroir shop and an artisanal boutique
- Hodema’s involvement
- Reviewed “Beit Kanz” layouts
- Analyzed the competition
- Developed the concept for “Beit Kanz” flagship outlet in Beirut
- Elaborated the project’s feasibility study
- Assisted in the project’s implementation phase
- Set up “Beit Kanz” franchising department
- Developed the strategic and geographical planning of “Beit Kanz” outside Lebanon
- Elaborated the financial analysis based on “Beit Kanz” performance
- Elaborated “Beit Kanz” set of franchise and training manuals
- Performed mystery visits to “Beit Kanz”
