Concept: luxurious fashion brand that was established since 1997 by fashion designer Zuhair Mourad with currently two boutiques in Beirut and Dubai, a showroom in Paris producing 4 collections per year that are sold as wholesale at retail prices in multi-stores, and a showroom in Sin El Fil for haute couture
Hodema’s involvement:
Set up “Zuhair Murad” boutique expansion strategy
Developed the brand’s strategic plan and geographical expansion outside Lebanon
Elaborated a financial analysis based on “Zuhair Murad” boutique expansion plan
Elaborated “Zuhair Murad” boutique set of franchise manuals
Elaborated “Zuhair Murad” boutique Front of the House (FOH) and Back of the House (BOH) training manuals
