- Concept: gourmet cheese shop with currently 3 outlets in Kuwait
- Hodema’s involvement
- Set up “La Maison du Fromage” expansion strategy
- Developed a strategic and geographical plan of “La Maison du Fromage” outside Kuwait
- Elaborated a financial analysis based on “La Maison du Fromage” expansion plan
- Elaborated “La Maison du Fromage” set of franchise and training manuals
- Assisted in the elaboration of the branding identity manual