- Concept: artisanal sourdough bakery in Mar Mikhael
- Hodema’s involvement
- Set up “Tusk” franchising department
- Developed the brand’s strategic plan and geographical distribution outside Lebanon
- Elaborated a financial analysis
- Elaborated “Tusk” set of franchise manuals
- Elaborated “Tusk” Front of the House (FOH) and Back of the House (BOH) training manuals
