Concept: food court in Hamra consisting of six sub-brands: Soul Food (burgers wraps and loaded fries), Taco Diablos (Mexican street food), Aloha Poke (poke bowls and sushi burritos), City Wok (noodles and Chinese dishes), Fiori (Italian pizza, pasta, risotto and lasagna), and Sweet Greens (salads)
Hodema’s involvement
Set up “Food District” expansion strategy
Developed the brand’s strategic plan and geographical distribution outside Lebanon
Elaborated a financial analysis based on “Food District” expansion plan
Elaborated “Food District” set of franchise manuals
Elaborated “Food District” Front of the House (FOH) and Back of the House (BOH) training manuals
