- Concept: flagship Food and Beverage outlet in Riyadh
- Hodema’s involvement
- Performed a market study of the Food and Beverage industry in Riyadh with a focus on low to mid-end concepts and steak houses
- Assessed the project’s location
- Developed a concept for a flagship Food and Beverage outlet in Riyadh
- Elaborated the project’s business plan and financial projections
- Assisted in the project’s development
