- Concept: Mediterranean and fish restaurant
- Hodema’s involvement
- Performed a market study of Jeddah’s Food & Beverage market with a focus on Italian restaurants
- Identified major suppliers of Italian food basic ingredients
- Identified, described and analyzed the major Italian restaurants in Jeddah
- Analyzed the competition in terms of concept and pricing
- Analyzed Jeddah area and the restaurant’s location
- Developed a concept for an Italian restaurant in Jeddah Marina
- Elaborated the flagship restaurant’s feasibility study
