- Concept: coffee shop concept in Riyadh offering cold sandwiches, pastries, cakes as well as cold and hot beverages, in addition to a live roastery and grinding machine selling coffee beans
- Hodema’s involvement
- Performed an overview of the Food and Beverage market in Riyadh with a focus on coffee shops
- Developed the concept for a flagship coffee shop project in Riyadh
- Elaborated the business plan and financial projections
