- Concept: café restaurant based on fresh and natural products offering salads, sandwiches, daily platters, desserts and beverages in addition to a retail section
- Hodema’s involvement
- Assessed “Well B” in Verdun
- Set up “Well B” franchising department
- Developed the strategic expansion plan and geographical distribution of “Well B” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Well B”
