- Concept: Lebanese restaurant
- Hodema’s involvement
- Assessed “Maryool” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision
- Set up “Maryool” franchising department
- Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon
- Elaborated the financial analysis based on a typical outlet performance for “Maryool”
- Elaborated “Maryool” set of franchise manuals
- Elaborated “Maryool” Front of the House (FOH) and Back of the House (BOH) training manuals
