- Concept: healthy Food and Beverage concept offering salads, sandwiches and juices
- Hodema’s involvement
- Assessed “Yobo” in Verdun
- Set up “Yobo” franchising department
- Developed the strategic expansion plan and geographical distribution of “Yobo” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Yobo”
- Elaborated “Yobo” set of franchise and training manuals
