- Concept: Lebanese restaurant in Sin El Fil
- Hodema’s involvement
- Assessed “Bou Melhem” in Sin El Fil
- Set up “Bou Melhem” franchising department
- Developed the strategic expansion plan and geographical distribution of “Bou Melhem” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Bou Melhem”
- Elaborated “Bou Melhem” set of franchise and training manuals
