- Concept: food and entertainment park located in the middle of a 60,000 sqm forest of poplar trees in Bar Elias
- Hodema’s involvement
- Set up “Besten El Hor” franchising department
- Developed the strategic expansion plan and geographical distribution of “Besten El Hor” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Besten El Hor”
- Elaborated “Besten El Hor” set of franchise and training manuals