- Concept: traditional bakery in Batroun
- Hodema’s involvement:
- Set up “Furn Merchak” expansion strategy
- Developed the strategic plan and geographical expansion of “Furn Merchak” outside Lebanon
- Elaborated the financial analysis of the projected income based on “Furn Merchak” expansion plan
- Elaborated a feasibility study for “Furn Merchak” outlet in Gemmayzeh
- Created “Furn Merchak” set of franchise and training manuals
