Concept: all-day Food and Beverage concept offering Oriental sweets, pastries, bakery items, chocolate, and ice cream, in addition to daily platters, with 11 branches located in Tripoli, Akkar, Antelias, Beirut, Chtaura, Hadath, Jbeil, Jnah, Jounieh, Kousba and Sin El Fil, in addition to Beirut Airport duty-free
Hodema’s involvement:
Set up “Hallab 1881” expansion strategy
Developed the brand’s strategic plan and geographical expansion outside Lebanon
Elaborated the project’s financial analysis of the projected income
Elaborated “Hallab 1881” set of franchise and training manuals
Performed a mystery shopper site visit to “Hallab 1881” outlet in Sin El Fil
