- Concept: Lebanese restaurant in Ehden
- Hodema’s involvement:
- Evaluated “Al-Ferdaws” franchisibility in Ehden
- Set up “Al-Ferdaws” franchising department
- Developed the brand’s strategic plan and geographical expansion outside Lebanon
- Elaborated the project’s financial analysis of the projected income
- Elaborated “Al-Ferdaws” set of franchise and training manuals
