- Concept: Pastry shop and catering
- Hodema’s involvement
- Set up “Noura” franchising department
- Elaborated a strategic expansion strategy and geographical distribution for “Noura” outside Lebanon
- Elaborated “Noura” set of franchise and training manuals
- Performed a market study of the pastry and chocolate retail and coffee shops with pastry/bakery/chocolate offering in Cairo, Dubai, Riyadh, Paris and London
- Developed the concept for “Noura” flagship Food and Beverage outlet
