- Concept: Pastry shop and tea house offering gourmet and innovative desserts, sandwiches, salads, and specialty coffee as well as cooking classes
- Hodema’s involvement
- Set up “Neo Gourmet” franchising department
- Developed the brand’s strategic expansion plan and geographical distribution inside and outside Lebanon
- Elaborated a financial analysis based on a typical outlet performance
- Elaborated “Neo Gourmet” set of franchise and training manuals
