- Concept: Specialty coffee shop
- Hodema’s involvement
- Assessed “The Backburner” in Beirut
- Set up “The Backburner” franchising department
- Developed the strategic expansion plan and geographical distribution of “The Backburner” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “The Backburner”
- Elaborated “The Backburner” set of franchise and training manuals
