- Concept: Restaurant offering Lebanese fusion cuisine
- Hodema’s involvement
- Assessed “Amar” in Antelias and Harissa
- Set up “Amar” franchising department
- Developed the strategic expansion plan and geographical distribution of “Amar” inside and outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Amar”
- Elaborated “Amar” set of franchise manuals
