Reviewed the franchise offering proposal of the pastry and catering company
Assessed its central kitchen, flagship outlet and four franchised points of sales in Lebanon including the outlets’ premises, operations, concept, communication, branding & marketing strategy and financials
Provided recommendations for improvement
Provided ongoing assistance to the owner with regards to operations and management of human resources
Helped in the recruitment of the management team
Performed a market study of the catering companies and European coffee and pastry shops in UAE with a focus on Dubai and Abu Dhabi
Elaborated a feasibility study for “Fleuron” in Abu Dhabi
