Concept: restaurant and lounge serving modernized Khaleeji cuisine
hodema’s involvement
Performed an assessment on the restaurant’s premises, concept, communication, branding and marketing strategy, financial performances, strategic vision and legal structure
Created “Baythan” franchising department
Elaborated a strategic development and geographical planning
Developed a financial analysis of the projected franchising income based on a typical outlet performance
Developed a set of franchise manuals for the restaurant (human resources, operation, finance and control, sales and marketing manuals)
Followed up on the elaboration of other manuals outsourced to third parties (architecture and interior design, branding and corporate identity, IT manuals
